Project Overview
The Idea
I love snacking and having a variety of assorted snacks available. Many others also enjoy the convenience of ordering one product containing a variety of snacks. I figured I would give the snack box concept a try even though I knew margins would be low and the space would be hypercompetitive. That didn’t stop me from coming up with the idea of smashbox.
Project Gallery
smashbox was sold exclusively on amazon.com through the FBA channel. Customers could receive their smashbox in 2 days with free postage. After selling over 500 smashboxes I quickly found out that the margins were just too low for the concept to be worthwhile. It was fun branding the smashbox. I learned how to screen print, which is how I was able to get the logo and name on the cardboard boxes. Prior to ending this project, I was developing a concept known as scratch and smash. It involved an opportunity in every smashbox for the customer to win variable rewards, sometimes even free smashboxes.
