I had an idea to put together a database of consumer products where consumers (namely pregnant women, women breastfeeding, or women of reproductive age) could scan the barcode of a product at the point of sale to obtain ingredient information. The mobile application would then parse ingredients through a database of carcinogens, mutagens, and reproductive toxins (CMRs) to give the consumer more information about what is contained within the product.
Should a product be flagged containing CMR(s) the application user could easily tap on “show alternatives” which would pull up a list of comparable products free of CMRs.